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Having the ability to offer online classes in an uncertain economic and political landscape can also be very valuable. Regularly updating your online presence also clearly shows that your business is active and can instil trust in new customers. This is a very good article on finding and targetins your social media audiences. Targeting only 25-30 year old females that like fitness and live in N1 with custom made creative that is different to your ads targeting 30-35 year old males living in the same postcode is not something you can do outside of social media marketing.
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You can access levels of targeting in the online world that are not possible with any offline method. On the other hand going fully offline is not advisable in the current marketing landscape.Īn online presence is a necessity for every Yoga instructor and when handled well it can be very beneficial. The benefits of online marketing for a Yoga instructor You can see more information about the kinds of businesses that we delivery in this sector on our page. Your Yoga studio will never be advertised next to another health & wellness competitor if you use a good distribution company. Meanwhile in the flyer distribution world this is taken as an obvious rule. This is something you can’t control in the online world. If you are using a reputable leaflet distribution partner your flyers will never be delivered together with a company that could be seen as a competitor. We can use flyer deliveries as an example again. This is not the case in the offline world. You might find yourself listed next to all of your competition. In the online world the platforms that allow you to advertise often limit how you can advertise. You can put anything you want on your design. The format and size of your flyer is your choice. The way you design your flyers is completely up to you. You also have complete control over how you present yourself in most offline channels. You are competing only against your local rivals that might be using the same technique and not against everyone else in the world. If you are for example using leaflets to advertise your studio you are going to be delivering your flyers directly into the homes of people in your local area and nowhere else. The great thing about using offline advertising is the fact that you can sidestep the very crowded online channels that a lot of businesses focus on first. The benefits of offline marketing for a Yoga instructor